How come fast food companies describe their products as having "melty" cheese? It's melted! Is melty even a word?

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likesmart

I guess that's why I'm in pharma.

funny

“Well actuallyyyy” 🤓

likefunny

“melty cheese-like product” would get me in the drive thru so fast

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I’m feeling attacked here… It just sounds better, IMO. But something like chocolate vs chocolaty is usually due to legal (because it’s not real chocolate).

likefunny

Melty is a word. Ask Ving Rhames and Brian Cox.

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can't say cheese

funny

I’ll throw in “I have an ’ask’” because “request” required enduring the unbearable torture of having more than one syllable 😱

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What’s the solve for that?

(I know, I KNOW— I feel shame just typing it) 😳

funny

Then come up with something better

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Fun Fact: “Melty cheese” is also what Lifetime blurb writers use to describe their movies.

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My wife jokes on me all the time about making up words… I just tell her that she knows I work in the ad industry and we don’t follow the rules.

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