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Pause. Breathe. Proceed.
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Where are the matured girls? Done with the kids!
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Creative at MediaCom NYC. Thoughts?
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Do you want "correct" copy or fun, relatable copy?
Pro
I guess that's why I'm in pharma.
“Well actuallyyyy” 🤓
“melty cheese-like product” would get me in the drive thru so fast
I’m feeling attacked here… It just sounds better, IMO. But something like chocolate vs chocolaty is usually due to legal (because it’s not real chocolate).
Melty is a word. Ask Ving Rhames and Brian Cox.
can't say cheese
I’ll throw in “I have an ’ask’” because “request” required enduring the unbearable torture of having more than one syllable 😱
Pro
What’s the solve for that?
(I know, I KNOW— I feel shame just typing it) 😳
Then come up with something better
Fun Fact: “Melty cheese” is also what Lifetime blurb writers use to describe their movies.
My wife jokes on me all the time about making up words… I just tell her that she knows I work in the ad industry and we don’t follow the rules.