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Personal relationships
I’m not allowed to advertise, even though doing so would help me bring in cases and make money - my firm doesn’t allow that (so check and make sure if you’re thinking of doing it). I’ve been able to bring in cases by becoming close with some older attorneys who don’t do PI and they send me some cases. Join a network group of some type. Word of mouth is key.
I think the best way to get business generally is to do what others aren’t doing. Every PI lawyer networks with other lawyers for referrals. No one is going to send cases to you when they could send them to a partner or someone else they have a relationship with.
So, I wouldn’t go that route. Network with chiros, joint disability Facebook groups, get into places where there is a touch point to doctors. Put on some free legal sessions.
If you do the above, you can tap a solid referral base that you can dominate and will not change on whims. Plus, you don’t have to pay a referral fee to those people.