How do you deal with your employer who doesn’t care about conversion? I don’t know how many people are visiting their pages from their IG; they’re more concerned about building brand awareness. I assume this is partially b/c we get more visitors through Tumblr, but overall it’s not helping me during my job search. How should I handle this?

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If the employer doesn’t care about conversion:

1. Don’t focus on it. This isn’t unreasonable - I work with products that have minimal traction via e-commerce and are generally handled by sales people who get in front of the customer. We see very little lead generation from our social media work but the pipeline is a lot shorter on products that have had a lot of visibility.
2. More importantly: Ask them about their strategy and adjust your input accordingly. If you feel they’re missing something, say so.

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