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At Amazon, what is the difference between a Program Manager and Technical Program Manager? It looks like the Technical one gets paid about 25% more but not sure what roles/responsibilities they do differently. Amazon
Also how technical a background does someone need for a Technical Program Manager role?
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Coach
If the employer doesn’t care about conversion:
1. Don’t focus on it. This isn’t unreasonable - I work with products that have minimal traction via e-commerce and are generally handled by sales people who get in front of the customer. We see very little lead generation from our social media work but the pipeline is a lot shorter on products that have had a lot of visibility.
2. More importantly: Ask them about their strategy and adjust your input accordingly. If you feel they’re missing something, say so.