We are thinking about getting Marketing Salesforce Cloud. I’m struggling to put a plan together that shows some thought leadership. I keep getting wrapped up in the tactics. Help!

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Well, SMC is a tool. It's not the best idea to create strategy around a tool. It should be other way. Tools are supposed to fill in a whole in your strategy. When I go after a marketing tool I first think about all the chanels that I work with. Is this tool avalable to all of them? Is it actually going to solve my problem? Or create new ones?

Well, that’s probably why I’m struggling. But that is my situation. It’s kinda backwards.

What would the tool help you accomplish - maybe that's the better starting point? What are some issues you're facing where you think the tool could help. I would map those out first before you get into tactics

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The best salads out there is made with simple ingredients:

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