Related Posts
Recommendations for a Roth IRA?
Hey Guys, Likes Please to activate DM
Any fish still awake and working? 😀
Anybody wanna refer me to PWC 👀
Additional Posts in Product Marketing
At Amazon, what is the difference between a Program Manager and Technical Program Manager? It looks like the Technical one gets paid about 25% more but not sure what roles/responsibilities they do differently. Amazon
Also how technical a background does someone need for a Technical Program Manager role?
New to Fishbowl?
unlock all discussions on Fishbowl.



Well, SMC is a tool. It's not the best idea to create strategy around a tool. It should be other way. Tools are supposed to fill in a whole in your strategy. When I go after a marketing tool I first think about all the chanels that I work with. Is this tool avalable to all of them? Is it actually going to solve my problem? Or create new ones?
Well, that’s probably why I’m struggling. But that is my situation. It’s kinda backwards.
What would the tool help you accomplish - maybe that's the better starting point? What are some issues you're facing where you think the tool could help. I would map those out first before you get into tactics