Planned a really exciting marketing campaign and got leadership on board. Then the product lead killed it, said it didn't fit with the product vision. Need negotiation advice to convince her- thanks!

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First, talk to her about her logic. Really try to see your program from where she sits. She may see something you don't, or she may have misunderstood a part of your program. Second, find common ground, explore what you could change that would make the program acceptable to her. There's a compromise in there somewhere which may provide a better result, especially if she takes some type of ownership of it. If the changed program flys, take the credit. If it does fail, you'll be in a position to show her boss your original and better alternative.

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Ah, it's always so good when that happens :)

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