What’s your work-life balance like? I feel like I’m constantly working after hours, always balancing multiple projects, hardly ever going through a phase where there isn’t a ton of critical initiatives going on. It definitely wasn’t like this when I was a more junior PMM, but as a Senior PMM, my work-life balance has severely decreased. Is this just the nature of Product Marketing? Or can I actually find a senior PMM role that allows a bit more room to breathe?

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I can tell you this. If any PMM tell you they are not doing much in general? Which I know a few. They are not good PMM just to start there. The reason why is because it really is our job to glue people together with the cross functioning aspect. So lots of meetings come natural with our job.
And the reason why I said this is because don’t compare yourself with those people.

I do believe you can have a good balance in general. Set boundaries and prioritize. Tell your manager what is realistic and what is not. Tell/discuss with him/her confidently on what should be #1 priority and go down the list. While I totally think there are a lot of unrealistic managers. This will also help you become a great manager in the near future.

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Manage up.

I like using liquid planner. It is the one true cat herding tool. And the great thing is that is allows the cats to herd themselves. There is zero micro management. Project live and die on individuals. And this allows everyone to see where the hang up is across multiple projects(if you allow). You can't drive it backwards so it forces your team to bring everything under control. I am not a rep or anything just someone that has used many programs and I think it is one of the best because every engineer/person has their own tasks and chart. They can drag things wherever they need and data, it is actually a useful tool. And the only way you will get an engineer to give you reliable data is if it improves their life. Best of luck.

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Additional Posts in Product Marketing

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