https://www.facebook.com/watch/?v=1187912143529231&vanity=AdAge&http_ref=eyJ0cyI6MTc2NTYzNDI5MDAwMCwiciI6Imh0dHBzOlwvXC93d3cuZ29vZ2xlLmNvbVwvIn0%3D
How do you feel about McDonald’s response to the backlash of its AI commercial?
What legal parameters do you think should be put in place for AI commercials?
I feel like if ai is used it should look real. And should have an AI tag. Agree or disagree?
Here is context of what happened
https://www.nbcnews.com/news/amp/rcna248590
Yea I didn’t get how McDonald’s makes “the most terrible time of the year” better or why they’d call such a sentimental time that lol agree with you completely and love your analysis
I’m defo not pro AI unless it’s processes to help move tedious tasks along.
My question is if this is really about AI or the poor direction. It’s just so very anti-Christmas. Do people really want to not enjoy the festive season, stay indoors the whole time and/or then make their way to…a McDonalds for relief? Had they said it’s the most ‘stressful’ time of year and actually shown how time consuming Christmas can be, I feel a lot of people would’ve overlooked the use of AI.
I mean the below from their own research, was not visible from what I saw:
“New research from MediaTest shows that two-thirds of Dutch consumers crave more time for themselves in December. The brand uses that insight to contrast picture-perfect Christmas ideals with the chaotic reality many people actually experience.”
https://lbbonline.com/news/McDonalds-Netherlands-AI-Terrible-Truth-of-December
Interestingly, the Coca-Cola advert that is all AI - the public basically didn’t know it was AI until prompted. I feel this could’ve been the same effect had it not gone so far to avoid Christmas and enjoy a Maccas.
I agree I think if it’s done super well it could be seen as “innovative” but the messaging as well as the execution was a flop! The way people were flying everywhere “looked” like AI.
I think if AI is being used, it should be flagged as such. Sadly, it is hard to tell the difference between something that is real versus AI. Consumers should know it is AI.
I think that it should be used and should be flagged with a special mark! It’s pretty insane how good it’s gotten if people know how to use it well and retouch properly
I think in the near term, the idea of an AI tag is inevitable. I read recently that image gen tools use invisible pixel watermarking, so that even if an output is edited, it can still be traced back to a certain user, timestamp, prompt etc.
So an AI tag applied from some app-side logic that detects this watermark is likely a somewhat trivial thing for social platforms to add
Oh wow I didn’t know about this invisible pixel watermark that can trace things back to a specific prompt. I think it would help bring in the AI tag for sure. Give people a sense of reality vs non reality