How do you go about making your portfolio stand out in the pharma space? How should I approach displaying my projects and framing my ideas?

Want to get in that space but most of my work is CPG.

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Posting as :
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Honestly most of the good places will take you if you show clearly that you can ideate well from concept -> execution and have good craft.

Copywriters have a harder time because of the science that must be understood to write for an Rx. ADs have it a little easier.

DMs open if you wanna talk. ACD art here

Thank you this is helpful. I do show that but I just feel like my portfolio might be too fun and playful. Do I need to have serious work?

I have found it is effective to show your work in terms of problem solving. The brand has this goal, and I furthered it by doing x,y, and z creatively. Always ladder up to that goal when explaining why you made the visual choices you did. Craft is important, but moreso is the ability to create something that makes sense for what is needed.

I used to do the names and links back in portfolio school! But I don’t think that’s necessary I think it takes people down a different rabbit hole away from your book.

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