Dumb question from me: what is an anthem spot?
Related Posts
Best happy hour/drink specials?
Any new interesting Bollywood movies?
Bowl Leader
Visual Storyteller
Braided Chicken Bread
Anonymous User
Pro
Which streaming TV service do you find the best?
More Posts
Conversation Starter
S&p global capital iq
Bowl Leader
Clients are pain in the ass out here
Chief
Additional Posts in Advertising
NEXT MOVEMENT: PUT AN END TO UNPAID EXTRA HOURS!
Stop putting two spaces after periods, grandpa.
A very productive day on the procrastination side.
Waiting for the Avon shit storm LOL
Seems that Fearless girl was made by unfair men.
“It became the financial world’s most iconic symbol of gender equality and won 18 honors at the prestigious Cannes Lions, including four Grand Prix” http://www.adweek.com/agencies/financial-firm-behind-fearless-girl-will-pay-5-million-for-allegedly-underpaying-women-and-minorities/
Whoever came up with Prince Chedward is my hero.
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
It's what happens when the client buys the pitch video.
It’s the feeling.
Of a brand.
Put into words.
And more words.
Epic words.
Until every sentence gets...
Shorter.
Add some hyperlapsed sunsets with a dash of Coldplay and you’re all set
The video that tells the overarching brand story. Usually 60 seconds or more. Sets up the entire brand platform not just the rest of the campaign
@Strategist2 be nice. It’s okay not to know everything. Maybe OP came from a digital background, or only worked on B2B, or shopper, or one of a thousand other things that doesn’t include (thankfully) anthem spots.
I’m sorry, but can we end the “how could you be a ____ without knowing ______” replies? It’s okay to ask questions if you don’t know things. And I’d REALLY like to not discourage people from admitting when they don’t know things. Especially if they’re in a role where they should know them.
Rant over. I’ve had a long day.
It’s a :60-:30 video that introduces the new campaign’s overall creative platform but doesn’t include a specific product or call to action. As a rule of thumb: Putting lots of media dollars behind an anthem spot isn’t recommended. They are often looked down on as vanity projects for internal stakeholders. There are exceptions: P&G always does an olympics anthem spot for moms. And each P&G brand does a specific product-celebrity moms video. That’s a good use of an anthem spot.
You know the manifesto your creatives wrote to get the client to understand the creative idea? It’s that, read as a voiceover over stock footage cuts Your in-house production probably made it.
As others said. It’s for you, and your client, not for your audience. Please make sure your client doesn’t put it on TV. They ALWAYS try to.
What an anthem spot should be.
https://youtu.be/cFEarBzelBs
👆🏻🙄
They make you...Feel alive.
👆🏻😌
https://m.youtube.com/watch?v=dWOGbu5BcT0
CD1, you just described everything an old CD of mine ever did, right down to the Coldplay.
they suck
Not sure how you are a creative strategist and were unaware of what a anthem spot is
It usually starts with “At COMPANY NAME HERE, we believe ...."
Thanks guys
Watch the new American Express commercials.