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It might feel sterile, but it's what will help get your foot in the door. Brand side you're dealing more with corporate culture, and they're looking for success metrics and data. If you can mentally just put in a box of "this is what they're looking for" and let go of it, if you really want the job, it will help. That said, it will probably be part of the culture of working there too
Unfortunately the answer to this one is that you have to be somewhat sterile and professional