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It’s a paid submission by your agency
If you have an MBA it will help!
I believe you have to attend a certain amount of events/parties throughout the year and your agency decides who they want to send to those.
Your agency pr person submits you (after the CCO decides who they want to put forward), adweek editors review and make the final selections. Here is the nomination form from this year: https://www.adweek.com/creativity/call-for-nominations-adweeks-creative-100-2025/
Agency submits you
Anything Adweek is pay to play