How does the adweek 100 work. Do you submit yourself? Does it cost money? If so how much. Someone explain the rules of the game.

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You are currently posting as works at

It’s a paid submission by your agency

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If you have an MBA it will help!

funny

I believe you have to attend a certain amount of events/parties throughout the year and your agency decides who they want to send to those.

Your agency pr person submits you (after the CCO decides who they want to put forward), adweek editors review and make the final selections. Here is the nomination form from this year: https://www.adweek.com/creativity/call-for-nominations-adweeks-creative-100-2025/

Agency submits you

Anything Adweek is pay to play

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