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This “choose your own adventure” thing was a P&G thing handled by Grey Midwest. The Secret super bowl was in-house P&G. The Olay one was Badgers & Winters NY
P&G never sustains momentum. They always get better and then panic and go back to safe / horrible stuff. Such a culture of fear at that company.
Yeah @Mccann he has no real power. He says big things about improving creative and then the brand directors snicker behind his back that they don’t care what he says. P&G is collectively pushing to do more infomercial-style advertising across the board because they believe they’ve proven it’s the most effective way to advertise.
Also I know a lot of people who did the Tide and Gillette work and while he certainly wasn’t against them, he wasn’t involved much at all in them.
The look was P&G too, I thought that was great
I disagree. There’s an insight and a powerful message there. But would love to hear your thoughts.
Are each of these (the brands you called out) in house spots?
Secret so brutal.