I am thinking of launching online course for marketers who are interested in digital marketing specialist which we are trained as an agency. What's your thoughts about it and what would be a right approach.

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That's a really crowded space to break into. If you're going to do it successfully, you need to come up with a really appealing USP. There's got to be something that sets your course apart from what people can find on Coursera or YouTube or they're not going to be willing to pay for it.

Focus on how your course differs. You can host some webinars to gauge initial interest or get an idea of what people might be looking for.

I’m a part-time college instructor and I always start with zero credibility with my students until they see I’ve written or worked on campaigns they’ve seen. Your career needs to cut through the clutter and it never hurts to be affiliated with an established company. Even celebrities use MasterClass.

I would take that course! I have over 19 years in B2B demand gen email marketing, but 0 time in social media or other forms of digital marketing.

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