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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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People who are using AI to generate copy should be fired. That's it. They're admitting that they're incapable of doing the job they were hired to do, so there's no point in paying them.
Mentor
I don't, but my desk neighbor is in charge of an agency in charge of our website and newsletter and it's comical how they use AI. It sounds like a copy/paste never read through. He spends more time doing their work than anything else.
It’s like… why are we paying the agency when we could also just get chatgpt premium haha
This hasn't been much of a problem for me. We're using AI for all sorts of tasks, but my team is responsible enough to polish things up before sending to me for final approval. It's been much more of a help than a hindrance in my experience.
That’s good!!! I think maybe I need to make a best practices guide
Mentor
Yeah. I love the generic content with no context of our company or team. Makes it more frustrating when a teammate states in the meeting that’s what ChatGPT says. I feel like I should reply - great I can just replace you for $29/month, since you’re not adding more value than copy/paste.
Bowl Leader
Yes. I follow up with recommending courses they should take. MIT should be paying me commissions.
Yes!!!! This is the future of working in digital marketing. At least that’s what I’m afraid of. Our job will be to clean up after AI. Heaven forbid we get to be our own creative or our own analytics.