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Is that REALLY cool?
Its a wrapper on an existing product, every agency has done this. All it does is work with the existing product over an API to keep your prompts and data outside of Open AI’s training dataset. That’s it.
AI is only as good as those who program it. Dentsu programmed it.
Thank you for your take, Dentsu Communications Director!
Gestures to melted ice cubes
I think Dentsu Ai has gone sentient and looking validation. Imma call you Susan from now on.
Dentsu more likely to create a Karen than a Susan
All holding cos have their own sandbox AI bc it allows them to have ownership of the images (only pulls from images they own). It’s even worse than AI because it’s legal-friendly AI. Anyway, AI sucks, please stop using it.
Omnicom is also doing this. Every holding company has been focused on this for a few years. Why do you think there's been more layoffs and mergers?
I don't think Dentsu has created its own versions of DALL-E or GPT. I could be wrong but what I think they've done is strategically partner with various AI providers and develop proprietary tools that leverage existing AI technologies. They've also developed a proprietary tool called d.SCRIPTOR, which uses AI to assist with ad copy development for paid search That's pretty cool!
Publicis did the same thing in 2023. Not new.