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Just checked out your book:

• On mobile the top-left navigation button gets lost within your name and is hard to click. It’s always nice to show the places you worked as well.
• Show the Gatorade Hype video first, it has better language and overall is a better spot, the 5v5 one is very generic with headlines, I might take that one out. I like the visuals of the rest of the Gatorade stuff but doesn’t seem to help you out as a writer. Looks nicely polished though.
• Pepsi work helps you as it’s a manifesto, something every writer will be made to create many times.
• I would take out the Lyft work, seems very generic.
• MTV I wasn’t a huge fan of but worth keeping some of it. Again visually cool as an AD but doesn’t show your strengths as a writer. May cut down some of these as you have a bunch already featured.
• I would remove radio as a senior creative unless it won a Cannes.

I think you should add new work to this to really focus on big ideas. It sucks to hear that, but I think the agencies or clients haven’t let you shine on this aspect as much as you have the ability to. Doing something cool on the side can help build out your book. LA is kinda dry right now too.

I think you have some great talent, you just need to let it shine and make it happen. And don’t be afraid to take a mid-level position too. Good luck!

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Haven't had a chance to have a look through the book but that notebook story on your frontpage is amazing

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Thanks so much for your detailed review! I will take a lot of your feedback. And regarding the ideas, yes, I have a second website that I send along that has more conceptual work. Thanks so much again for this ❤️ AD2

uplifting

Also, all gatorade and pepsi I was both the copy and art director.

uplifting

💔

Nothing I saw seemed especially copy driven except maybe the Haiti Pepsi spot which didn’t really push too hard and uses the same word or close to it twice in a sentence in a way that was kinda rough Lots of flashy art direction stuff in there, but no real big concepts that I could see. I didn’t have time to look at everything though. Also, you should find another way to host your radio spots. Having to listen through SoundCloud was too much work for me on a phone.

Ok, thanks for your feedback! :)

It’s really discouraging how there’s so many visits to the site but just one comment. I wonder if my work is that bad that nobody wants to share their feedback.

Thank you AD2 :)

Sorry I meant SAD1 ❤️

You should change it to Senior creative instead of Senior copywriter if you wanna do both too.

Yeah I have it like that in my LinkedIn profile. But I’ve read is not a good idea to market yourself like that.

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Hey everyone! We just launched an IG called @greeenergrass dedicated to highlighting individuals who are either trying to break into creative, entering the work force, or want to move on to greener pastures. Make finding your best work easy!

You can DM or email if interested in being featured OR if you want to take it one step further, we’ll use our professional media planning expertise to run ads for your work, whatever your budget, with absolutely no extra costs.

Be sure to check it out!

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Hey would anybody mind looking at book to tell me why I’m unhirable so I can further justify quitting? Please DM me.

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I see this question about how to display side projects often, so putting this out there for anyone who might find it useful:

There’s no such thing as side projects, in my eyes. Every project is an opportunity to display your creativity, and the few you’re most proud of make it to your book. Generally, the consensus these days is that we want our advertising to not look/feel like advertising. So, why should you be concerned to separate what was and wasn’t “advertising?”

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Can you put spec work in your book?

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How do you balance your best work vs recent work in your portfolio? My best campaign is 4 years old, but it’s still my favourite piece. Note: I would love to get your thoughts on how to reorder my book if anyone can help! Let me know if can DM you my site.

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So here's the deal: I've been in the industry for 8 years now—and I still feel my best work is my spec work. Is there a point at which it's simply no longer appropriate to show spec work in a book?

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