What about using 3 one-word sentences as a slogan? I feel like it’s super played out, but I get suggestions for it all the time. Can’t we do better than mashing together words from the crestive brief?

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It is absolutely played out. But here we are in this moment in time. If this were 2010 youd be asked to make viral videos for a fake youtube channel. If it was 2014, you’d be asked to find a startup with an entrepreneurial mindset to do a 6 minute web film about them and slap your logo at the end. If it were 2016 youd be asked to do something really depressing about dads. But it’s 2019 so youre doing three one-word sentences that sound like instructions and a company philosophy—-- and Im guessing a pop up store that you call an experience? This is our stupid life.

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Of course we can do better. I typically like to start with the 3 one-word sentences then break each word down to find more interesting ideas.

I think it’s annoying and lazy but then again so are most formats until they work.

It’s really bad.

Especially when each word is preceded by “your” or “my.”

Oh also—make sure the third word is “repeat.” People who think three one word sentences are great think “repeat” is HILARIOUS, AND SO SPOT ON FOR OUR BRAND THAT IS OBSESSED WITH DETAILzzzzzzzz

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