I keep hearing mixed opinions on whether cover letters still matter. Have any of you landed a job in marketing recently without one? I am trying to figure out where to focus my efforts.

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I've asked myself that same question...I just graduated college and landed a job without a cover letter (but was also an intern beforehand). However, I have a friend who has been applying consistently for the past six months without writing a single one and they haven’t gotten any real leads. So while it might not always be necessary, I think some companies just want to see if you took that extra step, even if they don’t fully read it. If you’re applying to tons of jobs, just use AI as a tool to help. It makes the process way easier!

I applied for 30+ jobs on LinkedIn after a recent layoff. I figured I didn’t want to be excluded if everyone else wrote one. I used AI a bunch. I got zero calls. After reading about how companies could be using AI detection, I plugged in a recent cover letter to an AI detector. It thought the letter was 97% AI, which was probably pretty legit.

I think that if you’re trying to land a gig, put your best foot forward and don’t skip the little things. If you use AI for the resume/cover letter, look for solutions to humanize it more to avoid being disqualified for using AI.

I agree, I think it's misconstrued once there is a copy/paste aspect. It should sound like an honest description of yourself, not just what you think they want to hear.

There's talk of recruiters not even caring enough to go through cover letters. However, unless the ad says resume only, I always write a cover letter. Yes, it takes time, but you can make a good pitch for how your skills meet the requirements in the job posting. I have some generic ones I customize to each role.

I have never used a cover letter for any of the jobs I got for the past 10 years. If they aren’t even reading your resume, I doubt the cover letter helps.

Everything seems to auto reject applications/ghost positions and rarely reaches a human nowadays.

You have better chances linkedin stalking and messaging or asking for referrals in my experience.

Good Luck!

I don't write them anymore. Most companies are using ai to go through resumes and wont even look at a cover letter. Instead I usually reach out via email or linkedin after I apply introducing myself and attaching my resume and portfolio.

I didn’t apply to any jobs that required a cover letter during my last job hunt over 2 years ago.

I’ve never written a cover letter, but I always follow up with a Thank You. That did help at one place when another opening became available.

Don’t write one unless you need to and if you need to then use ChatGPT to give you an outline.

Did you just comment on your own post?

If you do include a cover letter, make sure it details exactly how your skills and experience fits the role. If it’s just a crappy ChatGPT written blanket cover letter that you send to every company skip it.

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