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Nano influencers are great for niche products. We're a cycling a brand and tend to do better with smaller influencers who have dedicated followers vs bigger, well-produced accounts where viewers are trained to pay less attention to brand mentions.
Bowl Leader
That makes sense. It connects you with a dedicated audience. Do you look for influencers on the rise to get in business with them early and grow with them?
I have never done it and have always been curious about it as well. Sometimes it feels like people with smaller followings have a more niche following of people who actually care about them. It is a great idea to use a nano influencer honestly.
Bowl Leader
Yes. I want to talk to decision makers to make the point that bigger followers don’t always mean better results.