I lost a deal last week because I was told I was being "too aggressive" (ugh, hate that word). How do you push for the close while maintaining that fine line? It seems that it's the men who react more negatively for some reason, so any advice for how you gently push the guys is especially welcome. Thank you.

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I’ve found that with male buyers, especially, it helps when I shift the tone to “Let’s make sure you don’t miss out on this” instead of “You need to act now.” It keeps the urgency but removes the power struggle vibe.

Great tip!

I’m so sorry this is happening!

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