I was so proud of a campaign concept I pitched, but then a coworker used AI to generate a whole advertising plan with visuals, copy, and everything in minutes. I'm trying to stay positive, but it's hard not to feel like my years of studying language and strategy are suddenly less valuable. How are you feeling about it?

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Was this another creative like art director or copywriter? Either way, concept is king. As an art director, I’ve made very cool mockups and visuals for ideas for then only to be told that the idea sucks. We’re not here to make pretty pictures, we are to think of ideas.

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Well said, mockups are a plus, concept is always king

Gross

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Af lol

Are you saying that’s what beat your work in the meeting? You can use AI to make a bunch of comps to sell your concept too.

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Agreed

I think there's still a huge value in the creativity and strategy we bring to the table. AI can help execute, but we’re the ones who can create the vision and understand the brand story in a way it never could.

Yea we command it to tell it what to do

So was their Idea better tho… you don’t need all of those visuals to sell it in. You can use words and a word doc to sell in a strong idea..

How you package and sell an idea is vital. The means do not matter. In this day and age coming out with solutions is more valuable than an idea in your head that only you can see. I get your point, my advice as someone who's been in the game for a while is not what you sell but how you sell it.

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