I wish awards shows gave you performance metrics. I wanna know the ROI (entry fees & estimated case video spend vs wins) of each shops highlight reel awards post at the end of each show.

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Oh some of them (all of them) are very messy. But I’d still love to know which agencies swept every category they entered, and which won 10 awards but entered 100 times.

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Just for Cannes tho, but definitely useful to see how many projects have 20 entries

I think you’re overestimating them. I judged the One Show one year and the backend for the judging system was archaic. Like it hasn’t been updated since 2005.

What about the metric of campaigns that could win but weren’t entered?

The Cannes archive shows all the categories entered for each campaign.

So you can see how many entered vs how many won.

Like, GUTs Last Timbit musical was entered in 15 categories and won 1 bronze.

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