... I’m applying for those because I still love doing the work, being in the trenches. So why wouldn’t an agency wanna bring me (or you) in at a lower salary than we should be making? Why shouldn’t they appreciate this incredible ROI (getting a Tesla for Toyota prices)?

Insecurity, territorialism & fragile ego. They that we’ll make them look bad & whatever tiny territory/respect they think they have will vanish. It’s plain old, laughable, bullshit self-preservation. But we’ll win in the end.

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Ageism

Because our background is in understanding and creating real advertising and we’re putting our fates in the hands of “template jockeys”—people whose whole concept of “creative” centers around “populating” Wordpress, Wix, etc templates with whatever the Amazon algorithm du jour tells them... our process isn’t art or science...it’s a delicate blend of both...their “process” isn’t...and deep down, they realize it...so rather than look good by being confident enough to hire “up” and bringing in people with skills they don’t have...they bring in people that don’t remind them they’re living the ad agency version of The Emperors New Close

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