I'm moving into my second career. I've chosen administration over continuing to add on to my 30 years of marketing B2B. Covid, then health issues maimed my career and I wasn't able to bounce back.
Does anyone have any advice on moving away from our chosen field of marketing and into a role that, well, isn't.
My resume is well positioned and ATS friendly. I've networked my network out. Any thoughts out there?

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A good approach might be to choose some companies you'd like to work for and try to get in the door. Applying and highlighting your transferable skills would make sense. If you could talk to people at the target companies, that would also be a smart strategy. Do what you can to get some interviews and get in there and crush it.

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You have loads of transferable skills...but the market is such a mess and people's mentality is so narrow. Since you have experience in B2B you may try business development?

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Do you feel like you have all your skills showing how it transfers to an administration role? I’m in a grey area right now where I’m not sure what’s next, finding another job after I’ve been laid off is not working, and wondering if I should pivot or what. One thing I do keep hearing is that all the experience and work up to this point isn’t a waste, just a matter of translating it into what's next.

Sharing a few tips - 1. Lean hard into your network. Reach out to people who know your work ethic and professional experience, as they'll be better able to advocate for you. 2. Consider small to mid-size firms in your area. 3. Figure out what, if any, certificate(s) are valued in administration from people doing the role now. Then see if you can enroll and immediately add it to your resume as an anticipated certificate and while you're applying for administration roles. Good luck!

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