I'm sorry, but I don't get the obsession with marketing beauty products alongside food. It's always some fruit, dessert, or a beverage. What are you trying to sell? Feelings? Not that it's a bad strategy. I get humans aren't drawn to anything like they are to food, but I want to understand if this is just a trend everyone hopped on or if there's some serious psychological backing to this style of marketing.

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You don’t have to apologize for that.

I hadn't realized that was a trend, but I'm not the audience for beauty products and I don't work in the sector. I'm not sure what to make of that photo, it looks like misbegotten TikTok trend. If someone told me people were covering what's in their pocket with honey and posting it I would just shrug. In any event, I doubt there's any serious psychology behind it, more like a rudimentary attempt to grab attention.

Gourmands are having a big moment in the beauty and fragrance spaces. I think it's smart marketing, personally. This is a poorly done example of hopping on the trend, but there are some really good ones out there.

That's an interesting choice of combination lol. I don't like it either, and I think it's a love or hate situation.

I doubt there's any backing as much as it's just been proven time and again that food will always win wars.

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