Hi everyone. I'm in the process of building a SaaS startup. Someone with SaaS experience has advice on marketing the product for B2B?

Posting as :
works at
You are currently posting as works at

Market to the economic buyer in terms they care about even if it’s not the core value of the product to the end user.

like

This!
what problem(s) are you solving for them? How is it going to make their life better? People care less about features - they want to know how they will benefit as a whole.

like

SEO and Ads

like

Related Posts

How is Oliver Wyman FS -right after undergrad- if you want to exit into PE ?

like

How is Booz Allen cyber strategy and risk management consulting? Got a recruiter inquiry

like

What are the employee benefits at mphasis ?
Could you please let me know
Are there free transport , 100% company sponsored medical health insurance for self, sponsored certifications, leaves etc ?

like

EY or Deloitte or Macquarie Group ?
Which would be better to join?
Domain: Banking and Finance.
Package same, location same.
Experience 7.8 years.

Anyone have a recommended tax person in Chicago?

like

Hey everybody. Got laid off at D. BTA within strategy and analytics. Mostly LS/HC experience. Anybody can help out with a referral anywhere? Thank you!

like

Hi There....Citi-zens.... Can someone help with referral in anti money laundering, Finance crime,KYC roles in SME & TL roles? I don't have the exact job codes

like

Hi folks .. I recently got selected in Amazon for L4 position in Bangalore for the role HR Specialist U.S .. my recruiter said my CTC would be 7.7 lpa and my current CTC is 4.75 lpa .. please advise how much I can negotiate here. I am looking for more than 10lpa per annum minimum.. Amazon

Nike out here using January and February to dump trash sneakers like they’re a movie studio with a Liam Neeson thriller they gotta unload

Post Photo
funny

Has anyone successfully treated their depression and anxiety naturally (through lifestyle changes - exercise, prioritizing sleep, nutrition, social connections & therapy) rather than taking medication? I’m concerned about the long term effects of antidepressants and having to be dependent on them forever

likehelpful

Does Globant terminates the employment of certain trainees after their probation(3 Months) based on their performance in the training period? Some of the fresher trainees were laid off this morning without giving a notice or reason.

We were told that the probation period is a training period & not an elimination one. It was shocking as a few of those trainees were actually good.

like

What is the Salary range for a Finance Manager in CA? I feel like they lowballed me when they promoted me to this role. My colleagues are making higher than me.

like

Does anyone have details of the different consultant levels/years exp/comp for Capgemini? Yes Glassdoor has company details but the consultant levels don’t make sense on there...

like

Hello Fishes,


My YOE is 5.3 and I am holding around 24 lpa offer now TCS has started my visa processing for uk.I have an query that, should i stay in tcs and go onsite or go with other companies.

Thanks for your valuable feedback in advance.
Currently i am getting 8 lpa from TCS.

Hello Members,

What would be my in hand hand for the following ctc. Considering all the deductions

Post Photo
like
like

What do you think is a a fair pay for a renewals specialist?

I’m currently a team manager for a team of 8 renewals specialist and I feel like my team is getting low balled by upper management. We are remote.

Would love to hear some feedback.

Any good book recommendations?

like

Kittle (coming back from IR) or Gesicki (vs. Houston)?

I think the 49ers will ease Kittle back from his injury and have him primarily block against the Arizona defense.

However, Miami may primarily run the ball due to the game script vs. Houston.

What do you guy think?

like

Additional Posts in Product Marketing

What are the FinTech Marketing Manager salaries in the states?
Location: Remote
YoE: 3+

like

What’s your work-life balance like? I feel like I’m constantly working after hours, always balancing multiple projects, hardly ever going through a phase where there isn’t a ton of critical initiatives going on. It definitely wasn’t like this when I was a more junior PMM, but as a Senior PMM, my work-life balance has severely decreased. Is this just the nature of Product Marketing? Or can I actually find a senior PMM role that allows a bit more room to breathe?

like

I’m interviewing for a Manager role at PayPal in the product management department and wondering how much of a salary I should ask. I am a woman and POC so I don’t want to fall into the trap of asking for/getting paid less than I’m worth. All insights welcome!!

like

Best moves after becoming PMM? I've been in the role for 4-5 years now but looking to really challenge myself - I am not sure what the next leap would be other than moving into leadership or starting my own company. Thoughts?

like

Is anyone able to refer me to a company's product marketing position? I come from almost 6 years of advertising client/account management background and have been failing miserably in applying for PMM.. I have a legitimate certificate too!

like

On Amazon, a role’s title is Sr. Manager but when reading the job description it says Senior Program Manager. Does that mean the salary will be that of a Senior Program Manager (L6)?
Amazon

like

Hi everyone! In your experience, what is the one tool / must-have / methodology any of your companies use to bring about a cohesive and comprehensive go-to-market strategy in the launch of new products and services? As a company scales, coordinating cross-functionally and across time zones is becoming increasingly challenging so we have identified that we need frameworks or tools to help us go-to-market in a less clumsy, more coordinated fashion. Would love to get your ideas on this.

like

I’m so new to product marketing- was hired as a subject matter expert. I feel like I’m winging it like 85% of the time. Can anyone recommend resources or somewhere I can look to learn more and get up to speed?

like

Looking for creative ways to generate demand for demos that don’t require big ad spend - any advice or tactics you’ve done to great success? (SaaS product in niche industry)

like

I’m starting to slowly get into product marketing at my job, eventually fully transition in product marketing. I’d love to get some advice on how to best work with a product team and build a relationship. Seems like our product is never quite ready (new features, updates, etc)

like

Trading Event Sponsorship for Party Rentals! Hey everyone - as a nonprofit we are having an upcoming event and having sponsors for it. We don’t have a huge budget so we are looking to ‘trade’ these sponsorships for table/chair rentals. Since we are a nonprofit are we able to give them the deduction value to claim on their taxes?

like

Does anyone here work for Holland America? They own Seabourn & Princess cruise ships. Recruiter reached out about a Principal Product Manager position there.

any insight into how a pmm skillset is different from a brand strategist one? of course the pmm applies insights to and influences the product, but it seems like a lot of the core elements - research, understanding the user, generating insights, developing messaging and angles to speak to them, etc are super similar. interested in transitioning and I want to understand where my gaps are!

like

My project at a FAANG company completes the end of this month. For my next move, I’m looking for product and content managerial or directorial positions starting January dealing with content or marketing in tech, blockchain/cryptocurrency, or financial services/insurance. It would be great to meet people who are interviewing now to start in January. DM if you are, or have advice.

like

Product marketing managers that work in an established/growing tech companies, what’s your day to day at work like? I’m currently a PMM with an early stage startup wearing multiple hats. I’m curious to learn the difference between PMMs at early stage startups and growing/established companies.

like

Any tips on starting a side project to boost my chance of getting hired as a PMM?

like

I just got an offer from a company that I have mixed feelings about. Team seems great but Glassdoor reviews, not so much. I’m currently interviewing with a couple of other companies that are amazing and would be my too choices. However, I’m very early in the process so it will probably take a month or so to get to the offer stage with them. I don’t want to fall between two chairs for not taking this offer and then not getting any from other companies. What should I do? Best strategy?

like

I'm two thirds through the PMA Core Certification, and the info is great but the tests are a joke. They need to contract with an educator that specializes in testing and assessment to come in and develop exams that actually measure if you know the material. The bad test design devalues the certification. Not to zero, but I definitely will not be proud to have earned it. It just means I had $1300 and sat through 15 hours of video lectures.

like

Open ended question: come annual review time, what metrics are you/your team evaluated on?

like

My company will be looking for a chemical product manager soon.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal