I’m so new to product marketing- was hired as a subject matter expert. I feel like I’m winging it like 85% of the time. Can anyone recommend resources or somewhere I can look to learn more and get up to speed?

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Check out the product marketing alliance— they have great resources, frameworks, articles, and a pretty comprehensive certification program.

I initially took Melinda Chung’s PMM Boot Camp which was a cheaper, baseline alternative, but PMA is really the most valuable resource in the field, even across their free materials.

Pragmatic Marketing is also well-regarded, haven’t taken their course though so can’t speak to it.

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Couldn't agree more on Pragmatic Marketing!

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PMA and Pragmatic Marketing would be my top two recommendations

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I love PMA it’s very thorough and provides a lot of great tips. They also have a lot of great podcasts. I’ve also heard Sharebird is great.

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Sharebird is great!

LinkedIn learning has some decent crash courses you could look into.

Overall though, keep faking it until you become it

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PMA Slack channel is great!! You can join for free, over 26k marketers all w/ great answers.

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Product Marketing Alliance (PMA) is wonderful. They have fabulous downloadable resources through their membership program. You can also purchase certification courses. I already went through their Core certification and I’ve completed 12 masters certifications, as well. I have a few more to go, then onward to the leadership certified course. I highly recommend this course of action!! 😊

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