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How much do strategy directors make these days?
Toronto ad fish 🤠 I’ve spent most of my career working as a copywriter in London (6 years here, 2 years Toronto) and the market is pretty different here. I’m planning on moving back home but wondered….how do you find work in Toronto? Agencies barely post openings, is the recruiter scene strong? Is it mostly who you know?
Most sweatshop agencies?
Anyone here know of a good 🏳️🌈 therapist?
Any new shops in Canada doing good work?
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Welp, see yeah later KFC!
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The international menu work was Cossette and it was fantastic.
Rising Star
Cossette just did some nice OOH for the Calgary stampede and I believe they still do the lower funnel work for them.
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Yes lower funnel. The team at Cossette is better suited to lower funnel anyways so it plays to their strengths
Even Canadian clients have multiple agencies sometimes, I think at least for a while we might see both of them making stuff (which might push the work to be better)
The Wieden spots are great btw
That brief could have easily been one of those lame “look at what our team members did” types of ads we’ve all seen, but they made it look really interesting
I could see a million things that would make that spot really bad (working with real people, clients worried about how you show their employees etc) but they still managed to make ads that stand out
My guess is that Cossette will lose all McD's work within the next 12 months.
I could be wrong. I often am. But that's my prediction.
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Is Sub still there?
Which campaign?