Is it impossible for someone in brand strategy to break into copywriting? When I pursued advertising, I was most interested in the creative side of the house, but I haven’t built up the courage to take the plunge or know how I’d actually do that

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You gotta think long and hard if you’re willing to start from the bottom and take a pay cut if you’re already a senior strategist. I’ve known a couple account people who switched to creative, but they did it fairly early in their careers.

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It’s not Impossible but you’re gonna start as an intern all over again (IF an agency hires you with no portfolio) and have to build your way up.

I had a senior strat who I LOVED as a manager leave to go to copywriting school. But they had to start from scratch, however she said the experience on the agency side helped a lot so jobs came easy as not a lot of copywriters understand what can and cannot be put on an asset

Yes I know people who did it. Gotta start from bottom again tho. If you’re at an agency see if you can get in as a creative intern

I say go for it if that’s something you’ll regret not doing later on. It’s possible and you should already have decent connections once your portfolio is ready.

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