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Yes, because unlike agencies they don't have to constantly pitch to win/land new business. If a company has an inhouse agency there are typically built in rule/processes for the product/brand teams to utilize the in house team instead of external agencies for cost savings. The tradeoffs tend to be somewhat lower salaries compared to agencies, but generally better benefits and work/life balance in house. That said, large brands/product teams may still use outside agencies for really big campaigns/more new/original creative work. That last aspect can vary a lot though based on the organization.
I've been in-house and it definitely pays more. The work is a little less exciting and more repetitive, but it's worth it in my opinion for the better pay and better work-life balance. It's funny because 10-15 years ago, everyone wanted to go agency-side for the perks and the quality of work you'd get to do. It's amazing how much can change in such a short time.
Yes especially if the in-house product/service/whatever is doing well. I work in-house and our products are flying off the shelves and have been since through covid. I feel lucky im insulated for now against whats going on in agency land. We have had the best bonuses and performance metrics in our companies history since 2021.
Y’all looking for an ACD copywriter? (my Fishbowl title is 5 years outdated because I still need to get the tea from my company I left 5 years ago 😇) DM me!
IME not exponentially more stable in terms of avoiding restructuring or layoffs, but more stable in the sense that everything is much much clearer in-house. Way more business transparency, way more structure in terms of performance/annual reviews which ladders directly into generous annual bonuses. I have a way higher salary in-house with less work so my bank account and relationships are more stable. My mental health is more stable now. I have a pension now so my future feels more stable.
Yes. Agencies drop their people like toilet tissue if they lose an account. In-house IS the account.
Chief
I want to go to In house so bad but can’t manage to break into it. Don’t have any connections and y’all know how applying on job openings go.
No less volatile than agencies. First in-house (global retail/CPG): eliminations from (1) new CMO into whom Creative reported then (2) sale to private equity group. Second in-house (national financial services): reduction in force due to rising interest rates and “right-sizing balance sheet” (unofficially internal politics). Both within 3 years of joining. The challenge at internal agencies isn’t selling great work if the CD has credibility, it’s proving daily the creative/design should even exist and be funded when it isn’t a service most companies prioritize or understand.
Not in Pharma. You are far safer in-house in Pharma.
If you’re in-house at a company that makes something other than advertising, then it’s probably more stable than being in-house at an agency that effectively sells nothing but smoke and mirrors.
I got laid off from an in-house agency along with many others. But it was tech, so choose your industry wisely.
I did in-house for 3 years leading into the pandemic. Rarely worked past 5:30. Excellent benefits. But great briefs were few and far between. And when the great briefs did come around, the creative directors came up with the concepts, and made everyone else execute mocks.