How’s RGA for a CW?

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Do you like writing website and user interface copy?

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Its great for smart, thoughtful writers who know sometimes simplicity is best. Less fun for jokey ad writers who want to be the center of creative attention.

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@CW1, no :) there are some people who do “systems” work (which, to clarify, is not only UX/UI writing), “stories” work (traditional campaign), and some who flip between both (it’s less common, but if you can, why not?).

I actually started on the traditional side too but liked systems at RGA, and now do both.

In the last year / year and a half, I worked on live music, a bunch of content (but not TVC), activations, maker programs, IRL experiences, etc. It’s a completely mixed bag — all of which required a fundamental understanding of experience design that had nothing to do with “web/UX/UI writing.”

I’d recommend clarifying what group and client(s) you’ll be working on, and the fact that you don’t particularly enjoy (or aren’t great at) long-form copy. I think that’ll narrow expectations pretty quickly and hopefully help you figure out if this is the right move, right now.

Oftentimes, we hire for a particular need. So even if this one isn’t a good fit, a better role could always open later. (Again, personal experience — I turned down the first opportunity but contin’d the conversation a year later when a more fitting one popped up, and here we are.)

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Depends on the account but we’ve done some killer work in social and above the line recently.

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