Is this the best they can do


Thoughts on Jones Day?
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“it’s”
Pro
That garbage is more unsightly than the Brooklyn construction wall it’s pasted on.
It’s pretty obvious that it has TERRIBLE client written all over it…or in-house… which is basically the same.
There might be a bad client behind.
Looks like it was done in house by a team that definitely doesn’t live in New York
That was my very first thought
Why isn’t there a rat one
puke
So yikes
Hey yo! I’m postin’ here!
I been seein’ dis kinda copy on outta home ads in da subway since before all you art school pussies eva started payin’ 5 grand a month for a friggin’ walkup in Bed-Stuy!
It’s always friggin’ authentic and relatable! Neva played-out! Fagidabodit!
“bec” feels like the quickest indicator that it’s not written by people who actually live in nyc
I like the original idea tbh, but these lines aren’t it.
Every water is from some fantastical place. Fiji, Iceland, Poland Spring— but Vitamin Water is from New York.
Think the lines are too distilled.
Back when I was primarily doing copywriting, I had a particular client who would take the structure of my idea and then change it to make it more "them." Complete with poor grammar and typos. I went to great lengths to make sure my name was never attached to their final products. This ad reminds me A LOT of working with them.