LOL love the marketing for Jake Paul's new brand W. He's got a bunch of billboards that both push the brand and trash talk a particular 'Miranda'. I think it's doing a great job at grabbing initial attention but what do you all feel this brand will be able to do for longevity? Especially considering how disliked he is as a person.

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Good copy, trash human.

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Wait, what's going on here?? I'm confused

Love the copy. Turning controversy into currency at its best. You've got a point with brand longevity - the internet hates this man, but maybe it's a good thing for him at this point. He's got the money to keep pushing his creative team to fight the hate and come up with brilliant stuff, IMO.

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He found his role -- the antagonist.

I'll give credit where it's due. He plays off being a jerk that no one wants to see succeed.

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dude is a joke at best.

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I'd also pick kind and rich but I've heard that's a near impossible to attain combination.

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This does nothing for me, just like him as a person

likesmartfunny

I didn’t realize body spray was still a thing. Does it come in a paper bag for huffing?

likefunny

LMAO

Everything he brands is him, not a brand. So, while it’s effective and making him a ton of money, it is not creating a lasting brand. He’s 27, so this works, but what happens when he’s 35?

It’s going to look sad unless the brand matures into something separate from him and his drama (good or bad)

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Eh. Dumb.

Good to know! Not on his side at all so I like this pushback lol

They did some really clever PR gifting using AI videos of the recipients that were built into screens in the boxes - was one of the cooler gifting package designs I’ve ever seen.

Oh really? That's dope. Any links to this so I can see it?

Miranda dodged a bullet

Like the ad copy. Terrible logo and packaging

Why's it called W? Doesn't he know that's already a hotel chain?

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