Looks like Substack is a pretty solid way to make some money! Like any other platform, I'm sure that not everyone has this kind of success with it, but I was wondering - do you ever suggest starting a substack for any of the brands you work for? What do you think are the merits or the defects of a major brand having its own substack?

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I think people love substack because it’s pure content from a voice/person/group they love that hasn’t been ruined by advertising. No one is clamoring to pay monthly SunChips long essay hot takes.

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Yes! I’d rather pay for a Substack than have those writers need to lean into brand deals / sponsored content as a means to make a living. It’s a way to support while keeping the content untainted from corporate influence.

You reminded me that it was one of my goals to start my own substack, so thanks for that! I believe the problem is that not too many people like reading anymore. It's a niche, and it's hard to get major brands' followings to come to terms with having to read. Sad but true.

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You and me both.

Not sure which one came first, but Substack always kind of reminded me of Patreon. When the Youtube monetization apocalypse happened, a lot of people started on Patreon to help monetize the work and also to just be more authentic. I’m not on either a lot, but see the value they can have for both sides.

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Following to hear others' thoughts!

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