My ACD's strategy to motivate the design team is to constantly show creative or design work from rival agencies. I'm not sure how I feel about it because she's not just sharing it as inspiration but almost always hinting at making something 'better' based on the same idea. It's so frustrating because I feel like it limits our team's sense of creative freedom. How would you revolt to this?

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Half of this job is stealing/improving on what works.

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Wow that sure is annoying. That's exactly what our ACDs don't like doing. I’d open up a conversation with the ACD about wanting space for the team to generate original concepts, not just chase what others do. Maybe suggest a balance: use outside work for occasional reference, but also prioritize brainstorming sessions that start with our own team’s ideas.

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The word revolt feels pretty combative. Try being more open to the notion that ideas can be iterative or remixes of other ideas, and that while some people might feel inspired more abstract like movies or music, there's a benefit to keeping up with current trends. As long as inspiration leads to remixed ideas rather than direct lifts, this all sounds more like an issue you need to get over on your own rather than anything your ACD may be doing

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