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I used to do that until I understood none of this matters. Focus on yourself, your time, your loved ones. Do the best work you can, remember this is just a job.
Did this for basically all my clients when I first started my own agency. Both cuz I cared about my clients and the work (still do today), and that I was afraid of not establishing a reputation. The first bit is still important to me but that anxiety of “I always gotta over perform to wow people so I get respected / approved” mindset is gone after years of burnout and over-working myself and not having personal time. Now a once-in-a-while 105% is good but I will never deliver 120% when client can be happy with (and more importantly, only need) 80%. Simply not sustainable. And bad for us who drain all our mental energy because of that.
Rising Star
Yep. It’s a Psyop played on us by the companies we came up in billing by the hour. Def not needed.
Rising Star
It happens. Don’t beat yourself up about it.
I used to do that. Then I stopped caring. It’s been wonderful for my mental health.
The worst is when your boss puts you in this situation without just doing some critical thinking about the ask first
Rising Star
Yes!
Humblebrag?
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Honestly, no.
All to often
I used to overdeliver concepts in a huge way, often providing 10 or 12 or more ideas to a client. But then I read about the cognitive heuristic that says providing too many options reduces someone’s ability to make a decision, so these days I deliver three or five and no more. And things go more smoothly. Unfortunately, I haven’t figured out how to not generate dozens and dozens of ideas to get to those 3 to 5 but that’s my problem.