Once again I found myself in a situation where I gave the client a lot more than they wanted, wasting a bunch of my time and effort. Do other people do this or is it just me?

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I used to do that until I understood none of this matters. Focus on yourself, your time, your loved ones. Do the best work you can, remember this is just a job.

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Did this for basically all my clients when I first started my own agency. Both cuz I cared about my clients and the work (still do today), and that I was afraid of not establishing a reputation. The first bit is still important to me but that anxiety of “I always gotta over perform to wow people so I get respected / approved” mindset is gone after years of burnout and over-working myself and not having personal time. Now a once-in-a-while 105% is good but I will never deliver 120% when client can be happy with (and more importantly, only need) 80%. Simply not sustainable. And bad for us who drain all our mental energy because of that.

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Yep. It’s a Psyop played on us by the companies we came up in billing by the hour. Def not needed.

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It happens. Don’t beat yourself up about it.

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I used to do that. Then I stopped caring. It’s been wonderful for my mental health.

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The worst is when your boss puts you in this situation without just doing some critical thinking about the ask first

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Yes!

Humblebrag?

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Honestly, no.

All to often

I used to overdeliver concepts in a huge way, often providing 10 or 12 or more ideas to a client. But then I read about the cognitive heuristic that says providing too many options reduces someone’s ability to make a decision, so these days I deliver three or five and no more. And things go more smoothly. Unfortunately, I haven’t figured out how to not generate dozens and dozens of ideas to get to those 3 to 5 but that’s my problem.

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