Paid search gets the conversion. Brand gets cut.
Last-click and data-driven models over-credit bottom-funnel spend because it's measurable and CFOs like clean stories. The awareness campaign that put your brand in consideration six weeks ago shows up as a cost.
So brand budgets get slashed and everyone wonders why efficiency is tanking.
Is your org making budget decisions based on attribution models you actually trust — or ones that just tell a convenient story?

Hi Fishes,

Looking for some better opportunity now .
Overall 5 years of experience
Incident Management Profile

Hi fishes,
from Rpa learning prospective which one is better. Coforge EY . please help me.I have joining on tuesday.

Safest wallets / exchanges for buying VET and safe moon? 😭

Hi guys, I have a interview in PwC India for Tech Consulting role. Director have asked me to present 2 slides PPT on topic relevant to Consulting.
Please suggest which topic should I choose to present.

In audit, what is the difference between what work a senior manager does versus a manager and what are the expectations between these levels.

Do anyone have answer to OFRO TRAININGS

Help me to choose between the following 2 options

EY GDS : Home location Kolkata + x lpa Fixed + 50k joining bonus + 70k variable pay for developer role

Microsoft : Hyderabad Location + (x+1.5) lpa Fixed + 2 lacs joining bonus + 2.9 lpa variable pay + stock for Azure Support Engineer role

Thanks in advance.

EY India or Mindtree which one should join? YOE : 7.11 Tech Consulting Data excellence

Any openings in LTI for Application/Production support ?

A frustrated colleague asked for help with a difficult prosecution. I agreed to help. I just reviewed up the case and the examiner is combining NINE references. I think that’s a record for me. What’s your record for most number of references combined?

Opinions on BagYork(dot)com? It shows great deals on most branded items and is a verified merchant on Pinterest but I’m worried if it’s legit

Is an MBA really worth it?

What does an online MBA look like in terms of class time, work load, realistic time to complete etc?

Good Morning. Any recommendations for private investigator in personal injury? Good, reliable, quick responsive person with great prices. Thanks

Has anyone ever dealt with Geico UM case where they insist that a release needs to be signed? Geico extended our client’s policy limits but wants him to sign a release. We offered to sign an acknowledgment of receipt of funds but Geico said without a release signed, they will not issue payment.

I give my cell phone to all clients routinely. However, there are always 1 to 2 clients who abuse this and it seems as soon as their cases are over I find a new one and it is making me rethink. I hate to do this because 98% do not abuse it and I like being connected to my people. Thoughts??

Hello I have given Last round of knowledge management associate profile. When can we expect the results ?
Does ZS send rejection mail also ?

Any Salesforce folks work for TATA Consultancy{TCS)?

Any producers from Publicis want to share what they’re making? Please specify whether integrated, executive, broadcast etc

Any other freelancers/creatives getting late payments from WPP lately? I know of two agencies. Am I conflating two things or is this WPP going belly under?

Typical PM salaries in NYC? Gender, age, number of experience would help. 🙏

What to you do when a recruiter emails you about jobs in another city (LA) and asks what you currently make (in Chicago) if you’re greatly underpaid?

VML Sr Art Director position assuming 7-10 years experience. What’s a fair salary expectation for the Midwest? Chicago/Kansas City area.

Hourly rate for freelance Sr Designer in NYC, any ranges?

Jr. Cw Salary in LA?

What to choose when you can’t have it all: high salary, healthy working environment, room for growth, love of the day-to-day work.

Why is an appropriate salary for a pharma senior planner role in NYC? Over 6 years of experience, but not solely in planning: 2 years in hybrid planning roles, 3 years in business development, 1 in client services

How much do Jr. creatives make at BBDO NY?

I live in NY and make $40k a year as a Copywriter, I have 2.6 years of experience. Pls rip on me and tell me I’m being underpaid, thx fam

Might move from agency to a premium car brand. New position is contract, not W2. Currently making 64k , bonus, 401k, health insurance, 15 days PTO. What $$ ask would be reasonable to recoup benefits?

Do New Business roles pay higher than traditional account roles?

Engagement Director (GAD elsewhere) / current: $160k moving to NYC and need salary guidance for 10 years experience in the city.

Question about remote job negotiations

I'm currently interviewing for a remote role for a company based in NY.

The thing is I'm based in a different city (southern U.S.)

My question is:

When it comes time to talk compensation, should I base the market rate for the role on my city of residence or NY?

Would it make sense to ask them directly how they determine comp for NY-bases vs. other city-based employees?

Anyone have experience with this?

What is the average salary of a Media Manager (or supervisor) in NYC?

Copywriter, 30/M/NYC/5 year’s exp. Currently at 90k. In-house at major global brand. Hoping to ask for raise/promo soon. What’s a realistic number?

140k / SF / F / 31

Hey folks. Question for the majority of us still under the big 3 holding co’s...are raises a thing anymore? I’ve been at my (smaller) agency almost 5yrs and got one raise (a nice $12k bump) during that time—is that sufficient? Is one increase in that span normal? I also recognize being somewhere 5 years is rare these days. The honeymoon period at any agency seems to be 2.5—3yrs before bolting. Not complaining, just asking. Have y’all been getting raises/bumps in any kind of regular cycle? Thx.

Thoughts on $50k for a visual designer in NYC?