Paid search gets the conversion. Brand gets cut.
Last-click and data-driven models over-credit bottom-funnel spend because it's measurable and CFOs like clean stories. The awareness campaign that put your brand in consideration six weeks ago shows up as a cost.
So brand budgets get slashed and everyone wonders why efficiency is tanking.
Is your org making budget decisions based on attribution models you actually trust — or ones that just tell a convenient story?

Anybody just get an email from Gympass with a huge price hike?

$80 increase for Platinum
$100 increase for Diamond

ouch. I kind of suspected their model was financially unsustainable I guess I was right.

0 motivation to get out for a run today

Layoffs at Walmart corporate 😬😬

What fee percentage are you paying your Union talent payroll service, aside from P/W?

Hi
What should be ctc for a data engineer with 5 years experience in hpe.

Looks like they are giving me a lowball offer considering my current pay.

Hy guys
I’m looking for a job as a associate project manager, in market research company. Like CINT , KANATAR and all. Can any one help me in this!
Thanks in advance

How do you predict the Chinese markets will react to the Evergrande news when they open? (their markets are closed until then)

Currently, onboarding at HCL is conducted offline or remote(online) ?

Anyone tried biossance skin care line? I’m Pregnant and wanted something safe and clean during my pregnancy.

I've been allocating 100% of my Roth IRA funds to Vanguards target retirement fund 20XX. Should I keep doing this or do I need to start getting into VTI/VOO/VTSAX as everyone in this bowl is so fond of?

which institute is good for Data Science

What are some of the truly impactful, long-term cost curve bending opportunities you have worked on for health systems?

What is Pinnacle award ? And How will that benefit me ??

Hello Fishes, Can someone please help me with a referral with an Investment Bank or financial services ?
Work experience -2.5 years experience
CFA level 2 candidate and MBA in finance
Help with a referral please

Anybody do Getaround or Turo on the side? If so, what has your experience been?

Any leads on opening in supply chain management in India? Preferably consulting/functional side

Actively looking for an opening

Is anyone in Experience Strategy/Transformation in the Netherlands willing to chat about a referral?

I am planning a move there from Canada throughout the summer (and eligible to work there)

Happy to provide more information

26 / F / Sr Strat / 5yrs exp

How much do senior UX designers make nyc?

Freelance at copywriter with 10+ years experience looking to go full time at my current agency to ride out the recession. What kind of salary range can I expect?

Was recently offered 110k for Creative Director in DC at a large for profit organization. . . felt low for 8+ years of direct management experience. Thoughts?

Content manager at a start up in NYC?

Salary for vp, group director with 13+ years experience?

What would folks expect for an AD job, paid social/social strategy in LA? And would you expect a lot more in SF?

Hoping for a bump at next review. Should I mention it now? Will either kick epic ass or fail massively in the next few months.

Going from 165 as an ACD to 210 as a CD? Is that about right?

Looking for a PM salary range for Detroit - any ideas? 6 yrs as a PM and 10 working.

Recently, the CEO and my boss, the VP gave me the latitude to promote myself and "write my own" job description. I've been the Marketing Manager of this company for about 7 months. Already received 1 raise.

Much of the work in my "new" job description, I've already been doing. My currently salary is $70K. New title is Director of Communications and Systems Integration. What is a reasonable salary increase here.

I have about 7 years experience in this area.

These numbers are really irrelevant unless you know the agency. It would take a lot less dough to get me into w+k than say, a Translation or similar.

How long should it typically take for a company/agency to send over an offer after they’ve asked you for your compensation details? I can’t tell if I’m being ghosted or they’re just getting their ducks in rows. 😅

Any other freelancers/creatives getting late payments from WPP lately? I know of two agencies. Am I conflating two things or is this WPP going belly under?

I’m making 55k in Chicago. Am I underpaid?

Do you know what is the salary range for a Senior Manager II at Walmart Home Office?

Anyone from Canada? I’m considering moving but I don’t know what the salaries are like.

ACD/writer level freelancer? Have awards and new business pitch experience I’m based in Denver/Boulder.

Senior strategists...what’s the salary y’all have?

What does a new band 4 bonus range look like at Bank of America?