Pepsi removes the ad... so who is it a win for?

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Ad agencies?

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RC cola

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That's like asking who benefits from a train wreck. There are no winners here.

Kendall Jenner may get some cash in the near term, but in the end, she's a Kardashian. We know that's not going to work out for her in the long run.

AdAge was kind enough to publish the names of major players involved in getting the monstrosity produced...so those careers should basically be over.

Pepsi just wasted a shit-ton of cash, and is going to remain a distant #2.

You would think the #1 would be the obvious winner, but I'd hazard a guess that they'd prefer to NOT have a negative spotlight focused on the category.

Creatives have just been painted as tone-deaf hacks.

Even though agencies didn't produce this, the general public will blame us.

Millennials have just had every trite stereotype of their generation re-painted onto them.

It just didn't need to happen. But it did. Do you know how many poor decisions were necessary for that to be produced and released? Good God.

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Not Kendall.

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Us.

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No, Kendall.

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You KNOW she got PAID! And that's the only win here.

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Pepsi

Coke wins. All Pepsi did (branding-wise) was bring the old Coke commercial back to light. Then Pepsi filled its own plate with shit and excused themselves from the table. Coke wins.

Kendall. She got all the attention she wanted. And her dead hard fans would love it and back her up.

Kendall

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