Creatives who left for tech. What is it exactly that you do now? Is it still writing or art directing? Or a different creative role? Hearing about people leaving for tech so I want to know what it means exactly aside from the benefits.

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I still make/write exactly the same things I made at agencies just for an internal audience and my quality of life is so much better its like night an day

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It depends so much on the role and the company. For me it’s the same basic job. I work with internal creative teams on briefs that are recognizable as creative briefs, with similar budgets and expectations. Our work has media behind it and runs out in the world. And I also work with external agencies as a client. I find it less competitive and stressful then agency world and I would never go back.

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Actual tech: Product design.

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I worked at a small tech startup for a while (~20-30 people total). I still designed, but the whole “you have to wear a million hats” line is true. Aside from designing, I was also doing all the copywriting, social media strategy, email marketing strategy, managing affiliates and influencers, planning promotions, and more. On the creative side, I had to do the brand strategy and the marketing creative. I learned a lot, but I definitely missed having other creative peers to bounce ideas off of and creative directors to help me with design strategy and design thinking.

I work at a larger tech startup now (~300 people), and the work feels a lot closer to what agency life was. I get assignments for small jobs mostly, a few big campaigns a year I help plan and execute, and I have a couple more creatives working alongside me as well as a CD and an ACD.

It really depends on what “tech” you go into and also their org structure.

Some companies have creative buried under the design department, a possible indicator that they don’t really know what value creatives bring to the table and you’re likely going to be in the “multiple hats” type role. Design departments in tech are really app/product designers and reporting into them is wildly different from a normal creative structure at an agency.

Other tech companies will have creative under marketing. This makes more sense and your responsibilities could be emails/social media OR you hit the jackpot and find a place that has in-house teams working on “above the line” work (tv, radio, ooh, print, etc)

I can not tell you how shocking and eye opening it was for me when I learned delineations like “above the line” and “below the line” we’re still used in marketing orgs in 2022! And worse yet, they adhere to those ancient principles. So be keep your eyes and ears open for that.

What’s an example of a an in house tech company other than Apple? Like apps, computers?

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