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Good stuff dies at big agencies too. You’re not seeing the tons of bad work those agencies do to keep the lights on.
Leave.
Leave before you're too old / make too much money / have too much baggage to leave. It gets harder the longer you wait.
Go to the bigger cities while you're still younger/ more junior. Get a job. Work hard. Continually sell better work.
Side projects side projects side projects. They show YOUR thinking more than anything else, which is what agencies care for. You can submit side projects to pubs and get noticed that way. Even big agencies have shit work that gets killed
Freelance and back door your way into a place.
Come up with your own ideas to feature in a portfolio. Spec stuff, concepts, etc. Flex your creative muscles with your personal work. Then champion it. And perhaps go to a bigger market!
Yah but I need good work to get into a good shop and I feel like we get close but then some client change comes in or a project dies.. my agency hasn’t won an award in years
^ So true