I’m working for an agency where Art Directors are essentially managers of designers. Art Directors are promoted from Senior Designer, we have no Junior Art Directors.

This hasn’t been my experience, I’m used to Art Directors and Designers having separate career paths. However, I’m trying to keep an open mind. Is this org structure familiar to to anyone else? If so, has it been effective? Thanks in advance!

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i feel like that is fairly common for design firms/agencies/studios but not at advertising agencies. but yeah to me they have totally different functions

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I 2nd this. Worked at a promotional design shop that labeled itself an ad agency and they had a similar career trajectory.

Designer > Sr Designer > Art Director (managed a group of designers) > Sr Art Director

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I personally have never seen/heard of that. I’m with you, seems like two separate career paths and is odd to combine them.

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It’s pretty common at design agencies, animation studios, production studios, even UX and any company that was built on that foundation. I’d even venture to say that ad agencies are abnormal in our liberal use of “Art Director”.

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Like someone else on the thread said, it’s more for digital/design shops. I’ve been at shops that have this structure and it really only works if the work is much more focused on craft. If it’s advertising heavy it makes more sense to be separate tracks.

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I thought this was the norm actually, but I've only been at one company so I wouldn't really know

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Increasingly and sadly this is becoming the norm as more of the work is digital without real big ideas.

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