Product Management in B2B companies does not always allow direct contact with end-users. However, collaboration with Customer Success Managers, Support, Expert Services, Sales etc. may be very fruitful and allow to scale. What are your ways of collaboration with non-PM teams? How you make sure that their work adds maximum value to yours?

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I encourage them to flag areas where there’s product opportunity. For example I have a support person who regularly gives me users who are interested in connecting with me on my area of focus. I also try to ask other departments about their largest concerns/burdens. A lot can be uncovered when internal stakeholders and users feel comfortable giving negative feedback.

I encourage team to write stories for feature requests and we triage them together once a month.

I ask to be included in sales meetings or monthly reviews with account managers.

Be available and receptive. Show the evidence that the feedback loop works

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