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How hands-on are you in scrum meetings?
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I encourage them to flag areas where there’s product opportunity. For example I have a support person who regularly gives me users who are interested in connecting with me on my area of focus. I also try to ask other departments about their largest concerns/burdens. A lot can be uncovered when internal stakeholders and users feel comfortable giving negative feedback.
I encourage team to write stories for feature requests and we triage them together once a month.
I ask to be included in sales meetings or monthly reviews with account managers.
Be available and receptive. Show the evidence that the feedback loop works