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Mars united commerce isn’t a good place to work for from what I hear. Their data isn’t the greatest and modeled and predicted data than matched. Their leadership team is a joke and what will happen is restructuring will happen.

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MARS tech is nothing to write home about not clear that Publicis gains anything from his except to hopefully offset some of the complaints that they get on their existing Commerce activation teams not understanding the space. It's a move to combat OMG and Flywheel which is smart on their part, good story. MARS talent is not where they think it is though and won't help them much will just add to a great Publicis story

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Should we be having any? 😂

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I wonder what this means for ARC WW and if Publicis is going to create their own version of Omnicom Commerce Group etc…

Or if AD1 is correct and they just bought it to supplement epsilon databases as what is starting to come out in the releases…

Honestly feel like what will happen is that restructuring will happen to make up and balance out the worksheet. There’s way too many overlap with the roles and the clients mars has will end up leaving since it doesn’t look good to have competing agencies with the same client. Ex, mars the brand is managed by mars united for their commerce but the sow is owned by essencemediacom. Clients want to consolidate instead of paying more agency fees.

Well… not sure about that one… They could also be using it as a conflict shop as Omnicom does with 5 agencies under OCG, ie TracyLocke vs TPN.

Anyone know how they price with brands? Retainers and commissions? Are they transparent

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