Q about packaged brands and shelf space, eg frozen foods. Large brands like Eggo, Stouffers and Marie Callendars really dominate the aisles. Smaller brands like Kodiak Cakes and Impossible Foods have smaller sections of the freezer. Noticed recently that Kodiak Cakes has a section for 2 new products. Bigger brands have shorter shelf life/sell quicker and thus have more space? What's the process to acquire more shelf space? Convince the retailer that shelf duration will be short? Pitch deck?

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Slotting fees

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This was an interesting read, thanks for sharing!

Yup, a huge part of the growth of high-margin revenue at grocery stores is the fees they charge for premium shelf space, end-of-aisle space, standing display space, etc.

I'm going to have to pay attention the next time I go grocery shopping...

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