Question for CD/ECD/CCO/agency talent people:

What’s the golden email from a team that’s going to get you to look at their book? Like what does it say, what does it not say, is it long and full of praise for the prospective agency and the work they’ve done, is it short and to the point. Do you tell them what work you’ve done and what you’ve won? What’s the subject line?

Whatever the secret code is, we’ve been doing this for a solid 6 years now and still haven’t cracked it!

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In my experience, ECDs and CCOs aren't going to look at books unless their CDs recommend them.

Short and snappy is always the way forward. Cite any awards or points you'd like to highlight, but anything lengthy raises suspension that you struggle with clarity and lack the ability to be succinct.

The only thing I'd add is give them a reason why you're looking to work at that agency/with that CD/ECD etc, specifically. Because no one replies to spam mail.

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Tell them why you’re emailing them specifically, what work you like of theirs, not just where they work. Stroke their ego, even if it’s obvious you’re doing that. It really does help.

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Post this in the creatives or advertising bowl! I’m curious to know too.

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It’s in the creatives bowl too. Some good answers already

I work in a small agency and sit right next to my ECD. I see how he reacts to emails of all sorts. Now while he is busy, he is nowhere near as busy as an ECD at a big network agency. My point being that no ECD is going to read a cold email from a candidate unless they’re expecting it. So the truth is there’s nothing you can say to increase your odds in the slightest. The best plan is to reach out to someone else and try to get them to refer you to the creative heads.

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It’s less about the subject and more about the time, I’d aim for mid mornings, after the inbox (and head) is cleared. Avoid Monday and Friday emails too, the worst days for different reasons.

I’d also be to the point and highlight the most interesting/famous/awarded piece of work.

But… I can only speak for myself and friends of similar levels

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Great advice thanks

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