SEMRush seems to be fairly inaccurate with their traffic forecast. Any more reliable tools out there?

Hey there! First post here 😊

I've done a lot of self-work this year re: where I've been most successful and fulfilled over my last ten years.. I'm 32 and have been in sales, sales leadership, and business leadership (I've been a ceo and am currently head of sales at a start up).

All that said, I'm looking for some words of wisdom on how to pivot to sales ops, Rev ops, or GTM strategy. The latter probably being my preference.

References, wisdom, and general advice appreciated!!

Casey Baum

Thoughts on the Professional Certified Marketer (PCM) certification? Hoping to add some more certifications on my CV for director of strategy roles. Thank you!

Any recommendations for learning Mulesoft? I used it a bit a few years ago, but I don't remember much. How much has it changed since being bought by SF?

Guys,
How is Public Financial Consulting (PFC) AT Deloitte?

What are some sourcing avenues you will use to hire niche positions?

Overheard from another coworker that the person hired to be in charge of the entire campus had sexual harassment complaints made against them at their previous job, and apparently the reason one of our coworkers left is because he was making her feel uncomfortable. Thoughts?

Managers, how do you help your customer support team avoid burnout?

How many of you are building side gigs in addition to your usual work?

Which engineering is the best and why? I am an electrical engineer and I am sure that my engineering is the best career because it is the most difficult to study and at the same time we are the ones in charge of moving the world.

Anyone who has started up a side hustle whilst working in consulting - is it generally a good idea to let your employer know or will they make your life difficult/try to push you out if they know?

(Context - I need the extra income to have a shot at affording grad school, I work for a small boutique, job contract was ambiguous on the issue. Side hustle is selling stuff I make as a hobby on Amazon)

Thanks!

I got offer from ecolab Bangalore. Should I join it?
What is it to work in such company?

Has anyone freelanced (remotely) for a company overseas? How did you handle contract/payment?

How did your agency handle layoffs? All-agency meeting before they started? After they ended? Both?

Kinda sorta trying to predict if I’m losing my job tomorrow.

144k base, 215 OTE; YOE: 3 Years. Im an smb account manager

Sources for finding remote jobs that let me work from europe.

Go!

I do things (late nights/weekends) that I don't think my managers/partner knows about since everything is running well - directly correlated with elected hours spent. Is it weird to bring this up?

Any partners here who worked in a midtier firm (GT/BDO/RSM) and the big four? What is
the compensation difference at the partner level?

My wife is up for a promotion to Martech Director. We cannot find good data on where salaries are at for this level of position. Midwest region. 11 years experience marketing analytics leader. Been with company for a couple years and successfully navigating other tech stack discussions including developing people, vendor selection, project management and everything that goes with being a Martech leader who’s been around the block. She’ll get to back fill a analytics manager with direct reports

What metrics matter on a resume?
After taking on senior level work for some time and being denied pay increase or title change, I’m moving on. Have 2+YOE in paid and organic social and 1YOE as a creative manager

Although I have lists of action items and projects accomplished but not many other metrics besides media budget spend

Hey everyone! I’m currently doing paid media bur debating if I want to continue this route or get into PMM. What do you guys think? Also, I’m trying to pick up a few hard skills, but not sure which ones will be most beneficial for the future. Any advice would be much appreciated!

How is the PPC/digital advertising department structured in your oganization? Paid social ads and google ads, for example, are under the same manager? Or is the split by KPIs, like awareness vs performance?

Follow up etiquette help needed! I am expecting a job offer at firm one next week or so. I am into the final phases at firm two. Would it be appropriate to email my recruiter from firm one that they are my preference but I’m far along in the process at firm two and ask for an update on where I stand (to hopefully get an offer faster)? Thanks!

So about Growth Marketing…
“Growth” has been a permutator for many marketers looking to spice up their resume and whatnot, and in most cases they are either generalists or dedicated to a very specific area of marketing. What are your 1-liners to actually describe a Growth Marketer’s role/JD? Got any examples of activities real Growth professionals deal with (either you or colleagues)? What are some must-haves you look for in one? What is it Not, but still gets sold as one? Answer any or all!

Hi everyone, I have a quick question that’s kind of silly. I work at a pretty small company leading marketing. My title is technically Marketing Lead but I want to put Head of Marketing on my LinkedIn etc. I think of these titles as totally interchangeable—I just like the way the second one reads better. I know titles don’t really matter, but I’m battling a little bit of imposter syndrome.

What does everyone else think?

Has anyone bombed their last interview (case or assessment) and still got the job? My assessment went over 10mins and so my interviewers and I didn’t have a chance to exchange much, but I did make an effort to ask if they still have some time and asked more questions related to the role. What are my chances 🥲

Social media managers — can I see your portfolios? Or any advice on how to showcase a portfolio in terms of what platforms to use etc.? I’m looking to create mine!

Hi peeps, Looking for thoughts on adding a social media feed to the homepage of our B2B Tech Industry website. My thoughts are that it will help get our webinars and personality on our homepage without overly cluttering it up, but does it also navigate people away from our page? Maybe a banner ad on our homepage for the webinars is better? TYIA

Hi Everyone, our organization is looking to add an experienced account leader to our team. Through the vehicle of a digital marketing & analytics agency, our mission is twofold and ordered: 1) to empower our team to achieve their dreams and to best help others; 2) to honestly partner with our clients, and with their best interests, build scalable solutions that provide profitable growth.

So, recently got put on a PIP after six months at my new job., two days after I told my boss and HR I recently learned I have a cognitive disability caused by an illness. The PIP was mostly because I forgot some deadlines, but also they said I need to be more professional in emails (even though others use zero punctuation and a lot of emojis. To clients.) and simultaneously ask more questions and ask fewer questions. Should I just assume this is unattainable and look for a new job again?

I have worked in marketing for about 6-7 years. First few years were in social media management. My goal is to work at a big tech company.

I’ve heard mixed results about the ROI of earning an MBA. My near future goal is to move into a Marketing Director (or senior manager) role.

1) How much does Google, Amazon, Microsoft, etc. value MBAs in the hiring process?

2) Anyone currently working at the companies above with only a BBA?

Current situation: Marketing Manager, 90k, NYC.

Hey everyone! Could you recommend any good materials/books/courses on IT services, B2B marketing?
Thanks! 🙌

I recently accepted a job that I quite overqualified for because I’m in need of a job. I got hired as a Marketing Manager and work directly with the Marketing Director. Come to find out my director is still in school and has absolutely no marketing experience. She’s been with the company for 4 months. They seem to want to utilize my complete skills set and make up for her lack of marketing knowledge but maintain her position as director and pay me a entry level marketing manager salary. Advice?

If I am planning on living somewhere in CT soon, is there some sort of general guideline to consider, keep in mind, calculate to figure out how much is enuf to take a job that requires you to commute to NYC 3 or more days a week? Or Boston 3 or more days/week?

CTR, contracts and department overhaul

our marketing dept is undergoing a complete overhaul. under old leadership, a $75k 12-mo contract was signed to a marketing group that handles our SEO, blog and everything Google Ads. All things I can and am in training to do. Current CTRs on G ads seem pitiful at no more than 0.75%. My meta ads coast around 4-6%. During this overhaul, would it be wise to not renew our contract, and negotiate for me to take over these roles and leverage a raise?

A question, I’ve been trying to get clients for SEO and I’ve tried cold mailing, cold calls, contact form submissions, LinkedIn, Facebook, etc.

But still no luck, its been a month, what are the current methods people are using to get new clients?

I would really appreciate the help here.