In-House Creatives

How do you do the move from agency to brand? I want to move brand side, but I’m not sure what roles to apply for, and everything that looks good to me, I get insta-rejected for. Any pointers?

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There’s not many roles like that on the brand side so keep your eye out and jump. If your book is good and you are open to collaboration with internal partners and familiar with creating brand voice and setting brand standards, then you should be good. You could also look at freelance gigs/ temp to perm. Maybe with a recruiter.

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Everybody in house that can write are also marketing/product managers. They have to do both.

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Yes, but how do you get that type of experience if you’ve only worked at an agency as a copywriter?

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What kind of role are you interested in? Senior cw or acd, cd or something else?

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Something equivalent to a more senior copywriter or an ACD

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Pretty simple for me. I found my gig using the Google.

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