Speaking of ageism, this just came up in Linked In.

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likehelpful
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Seriously? Golden years? People have nothing of value after age 45? Sorry, I won more lions and other awards this year than any other, and I’m in my 60’s. Creativity doesn’t evaporate into thin air at a certain age.

likeuplifting

Just what I needed. A strategist to tell me when creatives are more creative with data he pulled out of his ass. This is so dumb, I don’t want to dignify such bullshit with an answer, but just look at almost every fucking famous creative outside of advertising, and at what age they peaked.

Walt Disney: died at 65 when Disneyland was under construction.

Gabriel García Marquez: Wrote 100 years of Solitude at age 40. Won Nobel in Literature at 55. Wrote a ton of shit after that, still.

Pablo Picasso was 56 when he painted Guernica (arguably his most famous painting). He kept painting until the day he died at 91.

42% of Robert Frost’s poems were written after the age of 50. For Wallace Stevens it was 49% and for William Carlos Williams it was 44%.

Alfred Hitchcock made “Dial M for Murder,” “Rear Window,” “To Catch a Thief,” “The trouble with Harry,” “Vertigo,” “North by North West,” and oh yeah, “Psycho”, between 54 and 65.

Mark Twain published “Adventures of Huckleberry Finn” at 49.

Daniel Defoe wrote “Robinson Crusoe” at 58.

For Cézanne, the paintings he created in his mid sixties, on average are valued 15 times higher than the ones he created when he was young.

Jenny Beavan won an Oscar for her costume design in Mad Max at age 66.

And just to keep it in the industry, Lee Clow was around 52 when Steve Jobs asked him to work on what became the “Think Different” campaign that rebuilt Apple from basically ashes.
And ten years later, Apple would release the iPhone, when Steve Jobs was 52.

I could go on, and on, citing examples that would prove this creativity expiration date bullshit, but y’all get the point.

likeuplifting

Whatever. I picked the wrong industry to get old in.

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Do people not realize that ageism is illegal? So sick of this nonsense.

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B.S.

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I understand accumulating more skill sets as your experience grows, but not to the point where one skill is prioritized over another. And I don’t see any skills deteriorating with age either. As experience grows, skills all merge together, creating a perfectly rounded asset to any team.

The problem is, as a creative person becomes more of the complete package, no one skill set jumps out and we are mistaken for someone who’s dull, or uninspiring.

When in fact, the opposite is true.

Throw anything at us and we deliver greatness.

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🤦🏻‍♀️🤦🏻‍♀️🤦🏻‍♀️

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Tl;dr: old person proves they’ve lost it with long-winded post. Rumor has it he’ll be writing about the 3Cs™️ for His her next TedTalk.

(Please don’t report this post for excessive negativity. I’m a negative person in general)

likesmartfunny

In addition to disagreeing with this very flimsy “science” I think what largely drives ageism is our extreme shallowness as an industry. I love what we do and the people in it but older people usually just don’t fit the desired optics. Consciously or not.

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My thought is that those are only two “C”s.

likefunny

Seems about right for an Independent Brand & Communications Strategist trying to drum up some hits in a last ditch effort to stay relevant after passing all “3” Cs.

But what do I know. I’m thinking about my next career as a Walmart greeter.

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You are being so nice! Don’t make excuses for CFOs. ITS THE MONEY! The business deserves a wide ranging class action and shaming campaign against ageism. The further back in time you look the more diverse the age of the Advertising worker. The industry advertises to everyone. Why would it only need youth to create relevant communication?

likesmart

They tried the “culture fit” excuse with women too.

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Oof.

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I’m so sick of olds like us being shocked by ageism. We created it! Our entire careers were built on conning people to believe they could be thin, beautiful, cool, and powerful. Then we’re shocked when no one wants us? Come on.

Lose some weight, buy some decent clothes, watch some hit tv shows and listen to current music and comedians. Stay informed. It’ll buy you some time. And when it’s gone, do the craft thing and freelance.

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So what if people are shocked or not shocked?? Whatever misdeeds we may or may not have committed in the past, do not justify being pushed out of a career now. And not all of us worked on brands that “conned” people. Ageism is real, and wrong.

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Dude wants to put himself and others in a box. No creative wants to ever do that. Why is anyone listening to this person? He’s obviously not a real creative. He’s a classifier. Blah blah blah.

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There are two types of people in this world: those who like categorizing people and those who defy categories.

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My thoughts? Stfu.

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That’s really gonna help.

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Interesting post, given recent conversations here…

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Additional Posts in Over 40 in Advertising

Juicy Couture is now considered “vintage.” Discuss.

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Any recommendations for strong recruiters in the southeast?

Oh, hi. Just turned 40. Now I can be part of your club. Thanks for having me. I hear a lot of talk about ageism and it’s too bad because I am more creative, focused and effective than ever.

likehelpful

My current job is a dead end. No salary increase no growth. I have a phone interview with another company & aside from asking the usual questions and giving them answers, when do you ask about salary?

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“Look at all the white middle aged men here”
Ever felt like it’s perfectly acceptable to be ageist? Because this was said to me in our company do last week and I didn’t find it very acceptable.

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Here’s a disturbingly circular question:,what will 2020 look like in hindsight?

likefunny

Ready to level up at work and need to figure out what's next. I've been gifted the opportunity to have meet and greets with various senior executives. It's a chance to introduce myself and learn more about other departments. If something clicks, maybe they will open/create a role for me.

Any advice on best questions to ask?

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Have any of you or people you’ve known parlayed their skills and experience to work in other industries? And if so, what were they? Are there natural fits for people like us with ad experience?

likehelpful

I don’t know how to feel. I am 52 and hired 2 creatives both at least 5 years older than me. It felt good to add depth to a young team, but on the flip side, these guys had to accept rather low wages.

likeupliftinghelpful

I’m 51 years old. For many reasons that would make this post too long, I’ve had a very slow profesional growth. I am finding myself more and more isolated as I see that most of my coworkers are much younger than me. I’d like to find a job environment where I could relate more to my peers. How do I look for job opportunities where I can find more people of my same age group? I don’t want to be the only old person in my creative group. Should I be looking in-house? Pharma? Any ideas are welcome.

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Need to give the website a refresh. Anyone have a preferred site with simple templates? Is it SquareSpace or bust?

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likeuplifting

The perfect job found me. Starting today. Client side. Can’t be happier.

likesmart

I’ve been noticing resumes without a date for college graduation. But all the dates are there for jobs. So does it make sense to hide that one piece if I can do the math based on work history? 🤷‍♂️ And I’m over 40 and in this bowl. So I don’t care about age. Actually, I do. Because I prefer more experience than less.

likehelpful

Surprised not to see more about Eddie Murphy’s star turn/return on SNL. 58 years old, clearly showing his age, he was every bit the explosive comic talent of his youth. Urban legend: age limits.

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on a scale of 1 to 10, how pushy do you have to get to ensure projects keep moving? bonus question: and why is that number always 11 for me?

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What’s stopping you from doing your own thing?
We all have the experiences to be consultants or small biz owners ... besides experience, what’s holding you back? What’s scary?

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Last week to apply for CreativeComeback our free returners program. Gain new skills for a week and then work on 2 live briefs from Diageo. Pitch back and you could be placed in top tier agency.

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First day outfit for a creative? I hate showing up overly dressy and making the wrong impression. But T shirt and jeans just feels wrong for Day 1.

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Hey, wait a second. I thought we Gen Xers were defined by the word “slacker.”

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