Thoughts on “Instagram brands”? I.e., no-name brands that advertise on Instagram as luxury brands and charge luxury prices

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Posting as :
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Scams with glossier branding

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Ali express with the price tag and some embellishments

You can get the same products on AliExpress for 10% of the price they’re charging. An absolute scam, but one Americans are susceptible to. I have to commend them for great branding strategy tho

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Anyone with cool advertising has to pay, somehow, for cool advertising. So I am suspect. Always.

Examples?

Can you give examples?

My favorite is the “pressure washer” nozzle.

Shows videos of commercial pressure washers, but it’s just an attachment that goes on a garden hose 😁

Have also seen adds for real products at 10% of actual cost (go carts, electric surfboards). Apparently the scam is they “accidentally” send you the wrong product and by the time you return it to China it’s too late to charge back your credit card..

Recently saw ads for Mexican vacations for $100. Fine print says “actual cost may be higher”. Of course no refunds... I wouldn’t personally buy anything off Instagram...

There is a good replyall podcast on this topic. About watches.

Nothing wrong with it in my opinion. A ton of commodity products operate this way e.g.
- Bottled Water
- Generic vs Brand Name Drugs

I bought a polene purse because of an IG ad lol but I’m happy with my purchase

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