Trying to be better at articulating my ideas through writing. Copywriters what advice do you have? Any exercises in mind?

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Always be reading. Read widely, and pay attention to the stylistic choices the author is making. If you're not already familiar with them, read the work of the "New Journalists" of the 1960s, they really knew how to use the language. I'd recommend Joan Didion, Norah Ephron, Jimmy Breslin, Gay Talese, and Tom Wolfe for starters. They all had their own style, and someone can learn a lot about how to write from reading them. A bonus is that they're often wildly entertaining.

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Thank you! I do read a lot but these days it’s audio books. Long form and doesn’t get to the point right away. I’ll have to check these people out really appreciate you listing them. Interesting you picked writers from the 60s, what is it about their style that is relevant to modern advertising?

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